About Us
BONGEREH is a cultural platform bridging artisans, artists, and brands through storytelling .
rooted in heritage. We curate experiences and collaborations that celebrate identity, craftsmanship, and meaningful transformation
Curating Heritage, Empowering Artistry
Where timeless traditions meet contemporary expression
At BONGEREH, we believe tangible and intangible cultural heritage is not a relic of the past, but a living, evolving language. Whether through curated artisan pieces or immersive exhibitions, BONGEREH invites you to engage with heritage in meaningful ways. Every collaboration and experience we offer carries a story: one that bridges tradition with modern expression.
Heritage can take many forms: performances, dances, rituals, storytelling, crafts, or even food. If you carry, practice, or reinterpret these cultural expressions, we’d love to hear from you. BONGEREH is a space where tradition meets innovation, and where your heritage can be seen, felt, and shared.
Founded with the intention of honoring identity through craft and creativity, BONGEREH empowers artisans and storytellers by offering them a space to be seen, supported, and celebrated. We value the richness of traditions and believe that every thread, motif, and material carries a story worth sharing. By elevating these voices and practices, we not only foster cultural appreciation but also open new possibilities for ethical innovation in art and design.
Our Story
BONGEREH was created to reconnect people with their cultural roots in a world that often pulls us away from them. Whether through migration or simply moving away from the familiar, many experience a quiet loss of identity. Yet across borders and backgrounds, there’s a shared desire to remember, to belong, and to hold onto what makes us who we are.
Rooted in the Persian words Bon (root) and Gereh (knot), BONGEREH exists to tie the past to the present. We collaborate with artists, artisans, and brands who keep culture alive through craft and storytelling; offering them visibility and voice through design and experience. Our work isn’t just about preserving tradition: it’s about making space for it to grow, evolve, and connect us in meaningful ways.
Our Mission
Our mission is to preserve cultural heritage while inspiring new forms of expression. At BONGEREH, we support artists, artisans, and brands who carry tradition through their work: amplifying their voices through storytelling, thoughtful design, education, and curated experiences.
We are especially committed to empowering marginalized artists and communities: those whose cultural knowledge, practices, or creative contributions are often overlooked.
We believe culture is not static; it evolves through connection, creativity, and care. That’s why we invest in educational initiatives, community-led programming, and intergenerational dialogue; tools that help sustain living heritage while opening space for innovation.
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Address
71-75 Shelton Street Covent Garden London WC2H 9JQ
Call Us
+447765642503
Email Us
Info@bongereh.co